I want to share a trick I use with great results. It is about knowing which pages has been shown as 404 pages (dead pages). It is not good that the users see dead pages, and even worse if Google does - then the page is removed from the index. So by knowing which pages are seen as 404 pages you can instantly make the correct 301 redirect, and make sure every rank is kept. Especially if you launch a new site, it is powerfull to know which pages you did not make a 301 redirect. This is how you do it: Log into Google Analytics. Go to Content>site content>All pages. Lots of sites have the same unique pagetitle for 404 pages. My own WP site has "Nothing found for ..." as the beginning in the pagetitle. So in the "All pages" report, you click on "Pagetitle" as primary dimension. Search for "Nothing found for" and click on the pagetitle to see the URL of the page. Now you have all the URLs with problems. Another way is to make an adjustment in the tracking code on the 404 page. Instead of: _gaq.push(['_trackPageview']); You need to write this: _gaq.push(['_trackPageview', '/404' + location.pathname + location.search]); This add /404 in the beginning of all URL registred on the 404 page in the "All pages" report. It is now easy to add a widget on your dashboard showing landingpages on 404 from medium=organic, and BOOOM, this is where you have to take action. Do you like my tip? Please comment