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Analytics Question

Discussion in 'Google Analytics' started by JoeVlcek, Jun 4, 2014.

  1. #1
    We want to track visitors who subscribe to a newsletter AND which one of those visitors buy something within the next couple weeks.

    Currently, when a person purchases a product, we can see in the ecommerce goals that they came from the newsletter, but that is it. We want to take it a step further and see where they originally came from to sign up for the newsletter.

    Example...

    Adwords AdGroup X => Newsletter => Ecommerce sale
    Adwords AdGroup Y => Newsletter => Ecommerce sale

    How can we see which campaign/adgroup these sales came from when the newsletter becomes the referrer to the sale? Is this even possible?

    Thanks
     
    JoeVlcek, Jun 4, 2014 IP
  2. NicYakimchuk

    NicYakimchuk Greenhorn

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    #2
    Hi Joe,
    You may want to change your attribution model to First Click. See attached. Plus, read about it here:
    https://support.google.com/analytics/answer/1662518?hl=en

    attribution.png
     
    NicYakimchuk, Jun 21, 2014 IP