We want to track visitors who subscribe to a newsletter AND which one of those visitors buy something within the next couple weeks. Currently, when a person purchases a product, we can see in the ecommerce goals that they came from the newsletter, but that is it. We want to take it a step further and see where they originally came from to sign up for the newsletter. Example... Adwords AdGroup X => Newsletter => Ecommerce sale Adwords AdGroup Y => Newsletter => Ecommerce sale How can we see which campaign/adgroup these sales came from when the newsletter becomes the referrer to the sale? Is this even possible? Thanks
Hi Joe, You may want to change your attribution model to First Click. See attached. Plus, read about it here: https://support.google.com/analytics/answer/1662518?hl=en