I was teaching a class on Google Analytics last week. The audience was non-technical and the session focused on how to effectively use GA reports and the most efficient way to communicate data to clients. While browsing the Content Optimization reports one of the antendees made a great observation. She commented that viewing ‘hits’ based on page name is not very useful, especially for dynamic sites that use many query string variables to drive content. A fantastic observation! Is this Content Summary report easy to interprit?