Hi, Im presuming there is a way to track each customer in detail with google analytics, cans omeone explain to me how? We need to track which keywords convert into sales, at the minute we only know caert exit rate etc, we don't know specifics. Also some customers who purchase may purchase on a return visit, how do we track these? We basically want to set up some in depth analytics and tracking for an eCommerce store, so we can see which exact keywords/customers are converting etc. Tom
I had been implementing eCommerce tracking for my clients. It will be a very long message if I list every single detail in here. I will just briefly explain how to do it along with links for your to use as reference. So the goal is to track which referral site, direct visit, or keyword searches, either organic or from Adwords that leads to a sale. Also information includes where your customer comes from along with the invoice ID, the product's name/SKU that was sold, the total sale of that order (you can include tax information and shipping charge as well) etc. Here's the steps: - Install the latest version of Analytics tracking code. The Asynchronous Analytics method. Its best for performance. - Place the code right below the <body> tag on every single page in your site -> http://www.google.com/support/googleanalytics/bin/answer.py?answer=174090 - (optional) If you use Adwords to drive traffic, connect your Adwords account to your Analytics account - In Analytics, go to "website profile" and edit your tracking account. Set "E-Commerce Website" to "Yes" - Install Ecommerce tracking code on your "invoice page" (or whatever page that the sales is completed). The following document shows you how to implement code for products that were sold, the order's detail etc. -> http://code.google.com/apis/analytics/docs/tracking/gaTrackingEcommerce.html - In Analytics report, there's a link named "Ecommerce" on the side navigation. You will see all your order's details, the product's name/SKU, average order sale etc. - To track the source that leads to sales, you can go to "Traffic Source" -> "View Full Report". From there you have a new tab called "Ecommerce" in the middle of the page. You can get details on the keywords that leads to which order's sale. You can even track which time period in a day you make the most sales from which source etc. Just play around with different dimension combination. You will be able to find lots of useful data to optimize your online business. Let me know if you got any question, good luck!