"Your Analytics tracking code does not include the necessary support for the Demographics and Interest reports. Learn more about the simple, one-line, one-time change to your tracking code to add this support." The changes Google instructs you to make are here: https://support.google.com/analytics/answer/2444872?hl=en&utm_id=ad The problem is that the page says: "This information applies to the Classic Analytics JavaScript (ga.js) only" and I am using Universal Analytics (the upgraded version of Analytics) so I shouldn't be having this issue. Here is the tracking code used on my site, directly out of the admin panel from analytics: <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-XXXXXXX-X', 'XXXXXX.com'); ga('send', 'pageview'); </script> PHP: I cannot make the change Google wants because the code to change isn't there. Furthermore, since I have UA, I shouldn't have to make this change at all. Can someone take a look at this, please, and let me know what I should do? I would appreciate any and all help!
Demographics/Interests support is separate from Universal Analytics because Demographics/Interests requires using a special snippet that loads from "doubleclick.net" rather than "google-analytics.com" as you can see bolded in the code section of the instructions link you shared. The reason for this is that the demographics information is actually fetched from Google's advertising database. Due to various international laws, Google cannot easily co-mingle Analytics data with Advertising data, which is why you have to change your tracking code to specifically use the doubleclick.net domain (and cookie) and this is also why you must update your site's privacy policy to state that their visits are being tracked by Google's advertising platform (rather than just the analytics platform). More about it here: https://support.google.com/analytics/answer/2700409 Honestly I'm not sure if the doubleclick-based Javascript snippet even supports the same interface as Universal Analytics right now, so you might need to downgrade back to the "classic GA snippet" to use it. :/