Analytics confusion

Discussion in 'General Marketing' started by creative4w3, Nov 29, 2007.

  1. #1
    Hey all,

    I'm having a slight problem making sense of user analytics when it comes to unique visits. I understand what it means, but how do most sites talk to advertisers about it? For instance, I see some sites add up their daily unique hits together over the month, but that doesn't really register with me, as a lot of sites are 99% return visitors (with personal accounts or what not), so is it really legit to say you're getting 300k unique users per month, if it's only the same 10k coming every day?

    Maybe I didn't make that as clear as I should have, but I hope you got it.
     
    creative4w3, Nov 29, 2007 IP