I'm just curious if anyone has a link to some white papers, statistics, or case studies on some decent benchmarks for traffic. I’m not talking about how much traffic a site gets. I’m talking about an analysis of the way viewers are using your site. What is an average percentage of returning visitors to unique visitors and what is a good average length of time per viewer. What is the average number of page views? I know that stats vary tremendously across different types of sites and from site to site, but I was just wondering if anyone has seen surveys or stats like this for content based sites.
You bring up an interesting question. I have been trying to figure out the same thing but could not seem to find anything. I do believe that your questions cannot be simply answered across the board. I think that these averages would need to be compared across "similar topics", "markets".