The following is a breakdown of all major link building tactics, accompanied by an analysis of return on investment of time, besides the possibility of incurring a penalty of a search engine. These and other techniques try to apply on the website of photos in the world and ZIP Code 1. Internal Links Internal links are produced inside the site and webmasters offer two main advantages: * The ability to help search engines find new content. * The ability to pass PageRank and development of silos of authority within the hierarchy of a website. Cost / Benefit: Internal links are the best link building and this tactic is often overlooked by webmasters. Internal links are most effective blend seamlessly into the article, not navigation, and are not grouped at the end of the content. Penalty Risk Level: None. 2. SEO Directories In general, Web directories are the pages of Internet phone. Not applicable, the classification does not, and no human intervention. Cost / Benefit: With the exception of Yahoo and DMOZ, directories are a huge waste of time and resources. I've been tested for the guidance of SEO in various fields and the results were somewhat surprising. Of the three test sites, no improvement in the rankings and the two fell to the third page of the rankings. Penalty Risk level: medium / high. 3. Comment links The concept is simple, right? Find a lot of posts blog article / which are related to the subject and start posting links to your keywords. Cost / Benefit: In terms of classification increased, this no longer works. The vast majority of blogs are a variation of Wordpress or Blogspot, which set the default comment links to "nofollow" is that your website will not transfer PR. In short, not worth the time. Penalty Risk Level: Moderate. Leave a URL in a comment not a great thing, but mixing in some texts in the section "Name:" is a sign of spam. 4. Paid links / posts sponsored paid links are the most common form of traditional link building. This is the process of finding potential partners and offering money in exchange for a link with anchor text dofollow options webmaster. Cost / Benefit: I'm not supporting paid links, which are against the Google webmaster guidelines, but may be one of the most effective ways to build links. Penalty Risk level: Depends. Using a text link is as stamping a warning sign to alert Google. You can not penalize your site, but the links are weighted Verame seriously (or removed from the index altogether.) 5. . Gov /. Edu Extensions In short, these are the holy grail of the links and have a massive impact in helping track of the page or website with specific keywords. Cost / Benefit: I would not recommend a concerted effort in achieving these links. political connections can go a long way, but a campaign dedicated to getting these links is not the best use of time and resources. Penalty Risk Level: None. 6. Social Media These links are easy enough to diffuse through channels such as Twitter, Facebook and YouTube, however, these links are nofollow. Cost / Benefit: While these links may not exceed the PageRank, the secondary benefits can be enormous. A tweet can generate dozens of powerful high quality inbound links across the blogosphere, which will pass PageRank. In all likelihood, Google will be more active in the control and the use of these social cues as supporting evidence for sites that have suddenly increased their portfolio link. Penalty Risk Level: None. Just do not turn your Twitter account by all types of spam 7. Bother doing content generation process inbound links through the creation of compelling content and tools. Cost / Benefit: Link bait is the strategy most reliable long-term development of high performance domain in search engines. By creating link bait, follow a simple rule: do some content or tools to an audience that wants to share with others. Penalty Risk Level: None. In fact, Matt Cutts of Google has encouraged link bait. 8. Links Press Release on Use of a press release from the company, hoping to generate inbound links. Cost / Benefit: This strategy is fine as long as the press release is useful. When done well, emissions can boost quality backlinks news source reputable. Tip: Be sure to deep link within the site where appropriate. Penalty Risk Level: None. 9. Reciprocal Links My inbox is constantly flooded with endless requests from webmasters showing interest in exchanging links. To be clear: the construction of a example.com / pages link.html will do nothing for classification. Google discounts these links out. Cost / Benefit: Do not engage in this strategy and not the game of fools to untie quickly to make them appear as one-way links is another sign of spam that will not make your point. Instead, develop relationships with other webmasters and fluent trade links within the pages when semantic relevance. News portals often sign these types of partnership agreements. Penalty Risk level: low. Remember, link building is a process of steady growth. One of the reasons that, like link baiting is because it is fun and creative. Find something you like to create and use it as a method to drive inbound links. Thus, link building will be a part of your daily routine, not a new resolution unrealistic marketing