If my exact match keyword is cigarette lighter and I go to market samuari seo competition module and study the top websites the number 1 site has 2k backlinks but, for the anchor text cigarette lighter he only has 50 backlinks. So if I am trying to rank for cigarette lighter do I only need to worry about the 50 backlinks or all 2 thousand? Thanks
it really depends on the authority of the total 2000 backlinks - get high authority links for the cigarette lighter term first with that anchor text and see where it takes you - the others may just be URL links or other anchor text which shouldnt have quite as much juice for that keyword.
You are competing with 2k backlinks. However the site is fairly irrelevant to your niche since the anchored link ratio is 50/2000. You can beat it for your niche unless the competitor has the keyword in its domain or its 2k backlinks are so authoritative.