An EMD Dilema..

Discussion in 'Domain Names' started by condra, May 26, 2012.

  1. #1
    Quick question...

    I'm in the process of creating a new small (Sniper style) website, targeting a specific gadget, lets call it the "QQ"...
    I've identified 2 worthwhile key phrases, available as EMDs, namely:
    qqaccessories.com, and qqbattery.com

    If all things were equal, I think I would probably target "qqaccessories" primarily, because it gives scope to upsell, cross-sell, grow and diversify over time.

    However, "qqbattery" gets 5 times as much search volume, so I would be tempted to just get that on focus on it. (for the most part, all other factors, such as competition, are equal)

    Right now, I'm thinking I'll still go ahead with qqaccessories, and have a dedicated qqbattery page, which I'll also try to rank for.
    Unless someone can convince me to go qqbattery because of the significant traffic potential, and the fact that it is so specific that I have a greater chance of conversions.

    Thanks for any thoughts on this.
     
    condra, May 26, 2012 IP