If you’re one of the million internet marketers who are selling consumer electronics online, then it’s time to change your selling strategy. Instead of pushing items down your prospective customers’ throat, we encourage you to help them make wise and informed decisions. The Truth About The Pre-shopping Habits of Your Customer Sure you have product information posted but do they really help your customers in their decision making? Recent studies show that before buying, people would do some shopping comparisons, which essentially lead them to hours of research online. But what really happened during research is that they are not really comparing two items or brands. In reality, what they do is justify their need to buy an item. They search for reasons why they just need to splurge on an mp3 player, what features to look for in an HD radio, and how to choose headphones that will create a superb listening experience. Bottom line is your readers, before they actually buy, need to, Know what is best for them. This is why leading consumer electronics retailers are hiring hundreds of retail advisors so they can help buyers understand what they need – and that doesn’t necessarily mean the most expensive item on the shelf. Be educated. Supporting what we have mentioned before. Selling, as what I have always known, is a product of relationship: Trust plays a major role in it. Just look at internet marketers who are making 4 digits every day through their blogs. People don’t click on the items that these marketers post because they’re famous but because they are some sort-of authority in their field. Authorities whose objective is really not to sell but help people make better, informed decisions. This is why I encourage internet marketers to never sell. Instead, help others decide. How Do You Help Your Readers Decide on Buying? Jeff Bezos knew that information plays a major role in selling. Well, he essentially knows that people who will buy online are information-starved group. This is why aside from the sort-of standard product information he included consumer reviews and recommendations. While Amazon.com is really an innovative company, bottom line is that Amazon works to emphasize one truth: Knowledge is power. Start feeding your readers with information that they need in buying. Ebay.com has done it and so does Cruthfield. Ever wonder why these two names always land on top of the sites that do some selling in their line? That’s because they aim to inform, not only sell. Groom Your Site To Become The Go-to Site Galtech.com is one of the strongest sites the web has ever seen. Not because they sell something valuable but they give something valuable: Information. These include shopping guides, unbiased product reviews, recommendations, and almost everything that you need before shopping. Just imagine what you do before you go to your local department store. Don’t you search online for bits of facts and pieces? Now, internet marketers use this usual shopping (or, pre-shopping) habit so they can lure million of information-famished consumers online. What they do is they use these keyword-rich shopping guides and product recommendations to drive traffic straight from search engines. Why? Because people do use search engines to lead them to where they intended to be. So if people do search online and intend to buy online, imagine what power a site holds when they combine both useful information that helps consumers determine what they need and products that are designed to answer these needs and expectations. This piece of information is being utilized by the top retailers online, including Ebay and Crutchfield. Which all in all makes it a strategy worth trying, don’t you think?