Recently I have discovered an amazing tip that I would like to share with you. You may be familiar with the effecxtiveness of offering a money back guarnatee. If you're serious about your businesss, product or service then you should be backing it up with a guarantee on every offer you make. Removing the risk for your customer is a proven and easy way to double, triple and multiply your sales. But this is not the amazing tip. Because I hope you're already aware of this. Personally I've been backing up my services with a guarntee for about 2 years, ever since I learned this fundamental concept. The NEW tip is an extension of this concept I just learned last night after listening to Jay Abraham. The amazing tip: offer an even better than risk free guarantee. THis means that in addition to offering a full, 100% no questions asked money back gaurantee you offer even more. For example, if you include a bonus with your product - LET THEM KEEP the bonus if they ask for a refund. This is a new idea to me and I'm already seeing how powerful it can be. The key is with any guarantee is to be VERY specific about it.
Zoomer, no offense, but I have to ask ya, have you been living under a rock all of your life? This is nothing new,and it is well known for, God knows, years, even to the inexperienced. But it is a good idea for all marketers to use, nevertheless. Another way is to give it to them for free for 30 days. At the end of that time, proccess their credit card. That's what I do: "Read FREE for 30 days."
Yes well I guess the fact is I've always known how powerful guarantees are, but it never dawned on me to make a BETTER than risk free guarantee. This is going to really improve my sales over the next few months. And is a good example of the importance of studying material from marketing experts such as Jay Abraham.