Ampersand and Title Length

Discussion in 'Search Engine Optimization' started by IMFury, May 27, 2012.

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  1. #1
    Almost all SEO experts suggest that the maximum title length should be <= 170 characters.

    My titles have the word and and I'm thinking of converting it to & to minimize the number of chars.

    My problem is I'm confused on what to used: & or &amp;

    Does &amp; count as only one character?
     
    IMFury, May 27, 2012 IP
  2. MrKeh

    MrKeh Peon

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    #2
    &amp; only counts as a single character. This is just a special code in HTML language that tells the web browser to display it as a &.
     
    MrKeh, May 27, 2012 IP
  3. jwarnimo

    jwarnimo Peon

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    #3
    I agree with MrKeh, you shouldn't have any increase in character length by providing an html version of &. I can't think of any reason to use one over the other. And even if it did add characters, I cant imagine 4 characters would make a difference.
     
    jwarnimo, May 27, 2012 IP
  4. IMFury

    IMFury Greenhorn

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    #4
    Thanks for the input guys.

    I think I was confused and was wrong on my assumption that search engines look for the source code ;)
     
    IMFury, May 27, 2012 IP
  5. satnam1234

    satnam1234 Greenhorn

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    #5
    Nice Information.
     
    satnam1234, May 28, 2012 IP