Hello, Does anyone have any studies (links are perfect) on how long you have to catch a visitor to a website? ie. If it was 7 seconds, if it takes them 8 seconds to figure out what your site is for or what the main purpose is, they leave. Thanks.
i hear people spouting all sorts of rubbish, so it would be great to see some real results. Jocob neilson seems to do a lot of useability studies, I wonder if he has much on his site? http://www.useit.com/
It depends. If a visitor come across your site who was not looking for the niche of your site, you probably have about 2 seconds. If the visitor knows the what they looking for you have about 5 seconds. In my opinion.
Worth looking into...I agree that it is definately studies that I am after. 7 is a common number used but I don't know the statistics behind it (For instance it takes someone seeing an ad or commercial 7 times before thinking about buying) Without the statistics to back it up, it is hard to tell if that is modern day or from the 50's
what do you means by catching a visitor. Catching a visitor's attention? or for them to understand your website's function? I believe it depends on how the vistor found your site. If he come from search engine, he pretty much know what he is looking for and can easily find what he need. if he come from an anchor link in an article, it might take longer to figure it out if he come from social bookmark site like stumbleupon/digg, it might take them a while to figure out he is there and designs make a huge different too. the less distraction, the easier for user to figure out. big bold graphic should help too because of these factors, i don't think any reserach could be accurate. IMO the only way to find out is to use mouse heatmap, time visitor spent on the page and bounce rate of the page to figure it out
Hi, couldn't agree more, it is crucial how visitor got the the site. If it comes to numbers 5 seconds would be the one to look at. Have a good day, bart
There are sources and "opinions" all over the damn place. You are not going to get a clear answer on this particular question. It can be 5 seconds for some. It can be 10 seconds for others.... However, having the right soothing colors, along with nice pictures with a short comment to the pics in your site makes a big difference. Obviously. Get your site together, if it isn't already, and ask others to critique it. Message board members, friends, family, coworkers, the bored service associate at the store who is online, your freakin' mailman....
I don't have any links to an article right now, but on average you have 10 seconds to capture the attention of a visitor before they leave.
I can enter a website and see an ad for a product i have been looking for so i would click on it straight away. Or i can spend a year on a website and one day think... so what on earth is that ad all about? Click and find it very interesting = convert.