Amount of Keywords Conundrum

Discussion in 'Google AdWords' started by rj2kix, Dec 13, 2007.

  1. #1
    Hello,

    When I first tried google adwords, I only had a handful of keywords, and My CTR was about 2%, and I was able to spend about $35 a day.

    I was making about 425%-480% return on my money I was spending, so obviously I wanted to spend more.

    I did alot of research and I created about 6 different targeted campaigns for select keyword groups with different ad variations.

    While when I was spending $35 at first with only maybe 15 keywords, I now have probably 5-700, and I am stuggling to spend $8/day.

    My Question is, am I penalized for having too many keywords? Or could the drop in searches for my keywords really be that dramatic that I go from spending max $40/day with 15 keywords to spending average of $5/day with several hundred.



    RJ
     
    rj2kix, Dec 13, 2007 IP
  2. rj2kix

    rj2kix Guest

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    #2
    just checked back after dinner, no replies, anyone have any thoughts or suggestions? I'd really apprciate it.
     
    rj2kix, Dec 13, 2007 IP
  3. Gothrough

    Gothrough Peon

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    #3
    Don't really understand your question.. But for sure there is no penalties for having lots of keywords ;) G will be happy- more keywords--> more money you will spend.
     
    Gothrough, Dec 14, 2007 IP
  4. gem.stocks

    gem.stocks Peon

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    #4
    Some of my ads have 1800 keywords in each ad group - because I have over 40000 keywords total in the whole campagin, they're long-tailed and rarely clicked, but when it is clicked, the ROI is pretty high. You can fill it up to a max of 2000 keywords, their sytem can handle it:)
     
    gem.stocks, Dec 14, 2007 IP
  5. gem.stocks

    gem.stocks Peon

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    #5
    Long-tailed targeting key words do cost less and generate less traffic per keyword. The max I spent on these key words are $0.20, but often they cost only $0.10.

    One of my ad group: 58 pages near 1800 keywords:

    http:// i7.tinypic.com/6lj3rpf.jpg
     
    gem.stocks, Dec 14, 2007 IP
  6. rj2kix

    rj2kix Guest

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    #6
    well i'm just saying that, when i only had 15 keywords to start with, i was spending about $40 a day, now that i have a ton of long tailed keywords and other miscellaneous ones, i only spend like $3.50 a day.... it sure was alot nicer when i was spending more.
     
    rj2kix, Dec 16, 2007 IP