Just for clarification Example This means that I cannot bid on the keywords: Amazon Books, Amazon Music, Amazon Whatever, Amazon XYZ, and so on. However, I can bid on the keywords: Books, Music, Whatever, XYZ, and so on. (Edit: The keyterms Amazon Books and Amazon Music will indeed increase your sales, but I guarantee that those keyterms are prohibited according to the TOS.) That much I understand. However, when constructing a Title for an ad, i.e. adwords, can I use the word "Amazon" ? In Google, when searching for keyterms "Amazon Affiliate," I see several advertisements that use the name "Amazon" in the ad title. Example of "Amazon" usage in adwords: So, if I wanted to create an ad: Is it acceptable? In other words, is it acceptable to use the word "Amazon" in the ad description, so long as I do not use the word "Amazon" as part of my keyterms?
I'm really interested in what DP user: GeneKavner has to say about this because he was the Former World-Wide Director of Amazon.com Associates Program. That makes him the authority on this in my book.
Thanks Nite You are right that you MAY NOT bid on keywords that contain "Amazon" or any variation of it, including misspellings (like "Amazone" or "AMZN" or even a distant one like "AZONE"). Amazon recently informed me that you are even supposed to supply a NEGATIVE keyword [-Amazon] so that if you bid on "Bicycle" you will not appear if someone were to type "Bicycle at Amazon". I know that Google lets you do this; not sure about other search engines. You also may NOT use "Amazon" or any close misspellings in the DOMAIN NAME. So "amazonian-king.com" will not work. However, Amazon may appear in the URL after the domain, so "http://mydomain.com/amazonian-king.htm" is ok. It is also ok to send the user straight to Amazon, having "www.amazon.com" is ok also. Lastly, you may use Amazon in the ad itself.