Amazon Vs Google Adwords?

Discussion in 'Pay Per Click Advertising' started by Sycrid, Aug 27, 2014.

  1. #1
    Hi guys,

    I've been browsing the net, and it's come to my attention that Amazon is opening a competitor platform to Google Adsense, but I'm seeing very limited information and was wondering if anyone knew anything else about this.

    I've just had a quick look for similar threads, and can't see anyone starting any thing, so sorry if this is a duplicate thread. No intention to spam, just after info.
     
    Sycrid, Aug 27, 2014 IP
  2. ElGenio

    ElGenio Peon

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    #2
    This was just reported a few days ago:

    Amazon is reportedly working on their own ad network to compete with Google and Microsoft Bing's ad business.
    The Wall Street Journal reports:
    Amazon.com Inc. is gearing up to more directly challenge Google Inc.'s dominance of the online advertising market, developing its own software for placing ads online that could leverage its knowledge of millions of Web shoppers.
    Initially, Amazon plans to replace those ads on its pages that Google chiefly supplies with a new in-house ad placement platform, said people familiar with the matter. In the future, that system could challenge Google's $50 billion-a-year advertising business and Microsoft Corp.'s MSFT -0.15% , they added.
    Can Amazon compete with Google's AdSense or display network platform? Hard to say, if Amazon can use their own network for their own properties, that alone would be well worth it. Then expanding beyond is just gravy.
    Of course, having more options for publishers is always a great thing.
     
    ElGenio, Aug 27, 2014 IP
  3. Sycrid

    Sycrid Well-Known Member

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    #3
    Yeah that's what I was reading, on a webmaster news website. I was really looking to see if anyone had anything else. Sorry I didn't highlight what I was reading.
     
    Sycrid, Aug 28, 2014 IP