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Amazon seo｜How to find Amazon's title keywords?

Discussion in 'Keywords' started by Teresa Aurora, Sep 22, 2021.

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  1. #1
    For Amazon's entire operation and promotion process. Writing an Amazon listing is the most critical link. Because Amazon search has a repetition mechanism, the higher the repetitive similarity, the less exposure it will get. Therefore, the choice of keywords becomes particularly important.
    Which channels can find Amazon's title keywords?
    The first channel: Find from the top100 of the product subcategories. The main purpose is to find 10 listings at the top100 that are similar to your product. Copy these 10 listing titles, put them into the Amazon word frequency tool, find out the most frequently occurring keywords, sort them, and then these keywords are the material for us to write the title.
    The second channel: the drop-down box of the Amazon search box. Put the core words of the product in the Amazon search box, and there will be many long-tail words below the Amazon search box. These long-tail words are the buyer’s search terms. Collect these long-tail words that have appeared as the title material.
    The third channel: use Amazon keyword plug-in tools to collect keyword data. I usually use AmzChart.This tool provides keyword data and keyword search volume, seller competition, keyword ranking, and other data. (However, because these plug-in tools use crawlers to crawl Amazon's front-end data, some data errors will inevitably occur. Therefore, we generally only use keyword data for accuracy and do not include other data provided by him, such as search volume. , Seller competition, etc. as a reference.)
    The fourth channel: the advertising keyword report downloaded from the Amazon background.
    Amazon advertising keywords are keyword data that you spend money to measure, which have a very high reference value. Select keywords with high click-through rates and conversion rates in the keyword report. It can be used as the material of the title and modified into the title of Amazon.

    The above are the methods I often use. If you have other good methods, you can leave a message below to share your experience.
     
    Teresa Aurora, Sep 22, 2021 IP