I have recently seen an advert on another platform from someone who will produce review websites fully loaded with products / niche of your choice. The offers are for minimum two websites for approx $400.00 As well as marketing course on how to promote etc. Then I have recently noticed articles in Forbes magazine relating to fake reviews of products. It occured to me that if these websites have been built produced for amazon with products that YOU dont purchase but are put there by the creator, does this constitute a fake review? I know the which magazine has also written about this too. What is your opinion?
It's likely going to be of poor quality. You need to check the length of each review, the writing style and how they will be formatted. One lengthy 2500 word review with price comparison tables and button links is worth more than ten poorly written 500 word reviews. Honestly, most of those types of websites can be easily set up yourself with some basic themes. No need to waste $400 unless the "marketing course" is the main attraction.
Well I guess that is not a good source for ethical business. You can give away your products at a very low cost just to get some genuine reviews from customer. Make sure customer is 100% satisfied from the product.
If you can't build simple review products web sites your self then I doubt you will be able to make it successful. There is absolutely opportunity in building web sites to advertise products for Amazon. The opportunity usually doesn't come in the way of purchasing web sites that someone built with the intention of selling the web sites to as many people as possible. There's nothing wrong with using scripts and templates. Build it yourself. Find products that are trending. You can use Pinterest and Instagram for that.