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amazon link for PPC

Discussion in 'Amazon' started by druzilla, Oct 22, 2006.

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  1. #1
    hey,

    ive only just started using amazon.

    how do we get the aff link to link to when using ppc?

    do we just create the html and copy out the link from the html that is generated?

    thanks
     
    druzilla, Oct 22, 2006 IP
  2. GeneKavner

    GeneKavner Peon

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    #2
    druzilla,

    Amazon does not pay on a PPC basis, only on a rev-share, also known as cost-per-action (CPA) basis.

    You get the HTML link from the Build Links section of the Amazon Associates Central web site:
    http://amazon.com/associates

    Once you have the link, place it on your web site in the spot that is most likely to be noticed by your visitors.

    Once someone clicks on your link(s) and then purchases an Amazon product, you will receive a share of the revenue Amazon receives from the sale.

    For more information, see my blog on affiliate marketing with the focus on Amazon Associates.

    Gene Kavner, Former World-Wide Director of Amazon Associates, 2005-2006.
    http://Blog.AffiliateBrand.com
     
    GeneKavner, Oct 22, 2006 IP
  3. KunkVentures

    KunkVentures Peon

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    #3
    Gene i think you misunderstood him. If i understand correctly, you want to know how you are supposed to create an outbound link for use in a PPC engine such as adwords or ypn?
     
    KunkVentures, Oct 24, 2006 IP
  4. GeneKavner

    GeneKavner Peon

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    #4
    Thanks for clarification Kunk.

    To use Amazon Associates links in an outside PPC engine, such as AdWords or AdSense, simply build a static text link using a mechanism that I outlined in my post:

    "Details about Amazon Text Links"
    --> http://blog.affiliatebrand.com/2006/10/details_about_a_1.html <--

    You may then build your own text creative and bid on any keywords you would find as appropriate or do any other form of targeting you wish.

    If you would like to run a number of various campaigns, it is important for you to learn which is performing well and which is not performing well. To do this, you will need to request up to 1,500 tracking id's per associate account by emailing to Amazon at:

    associates@amazon.com

    You will then be able to track how well each of your campaigns performs and either increase or decrease your spend based on results.

    Gene Kavner, Former World-Wide Director of Amazon Associates, 2005-2006.
    http://Blog.AffiliateBrand.com
     
    GeneKavner, Oct 24, 2006 IP