AMAZON:How come I don't get sales with so much clicks on buy now?

Discussion in 'General Marketing' started by dshirac, Dec 25, 2014.

  1. #1
    Hello everyone,
    I have an affiliate website which I sale women's products (shoes, clothing etc.).
    I have it running for less than a month, got thousands of visitors, I sale only Amazon products, which means: when clicking on a products it redirect to the product page (still on my website).
    After that, clicking on: buy now, redirect the user to Amazon product page.
    So far I got 400+ clicks on Buy Now, but only 2 orders??
    How is it possible?
    People just clicking Buy and than regret?
    Please advice..
    Thank you!
    Shira
     

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    dshirac, Dec 25, 2014 IP
  2. Hungryforsuccess

    Hungryforsuccess Active Member

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    #2
    Hi sometimes I do this on amazon the reason I normally don't buy the product in this case, would be the product price is nice but the postage is a hiden scam and it makes the product not a Bargin. Also don't forget alot of people online can be window shoppers simply bored. I hope this helps you.
     
    Hungryforsuccess, Dec 28, 2014 IP
  3. qwikad.com

    qwikad.com Illustrious Member Affiliate Manager

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    #3
    A 0.46% conversion rate is not all that bad. It seems "bad" when traffic is low. Just think what your earnings would've been like if you had 434000 clicks instead of 434.
     
    qwikad.com, Dec 30, 2014 IP
  4. Jason Lavis

    Jason Lavis Active Member

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    #4
    Your conversion rate from clicks to orders seems normal. It is interesting though that you said the clicks were all to a "buy it now" button? Are you sure? If that is the case then maybe that is the only alternative you are offering them? (I.E. no image links or "more information" links). Perhaps you are not stating the price so that clicking the "buy it now" is the only way for a potential customer to find out?
     
    Jason Lavis, Jan 3, 2015 IP
  5. thedark

    thedark Well-Known Member

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    #5
    The clicks there are the number of times someone clicked on an amazon ad on your website. Probably he didn't liked the product. Add more links and see the results with more clicks.
     
    thedark, Jan 4, 2015 IP