Just some sharing.... please add on to it so that it could be comprehensive and fruitful to the rest of the readers... Referring to email marketing, it is unlikely to be successful online without some form of marketing via email. You need to know how to make use of your customer list and boost up your business. 1) You must develop an attention-grabbing subject line. While it’s one thing to send an email out to your 20,000 prospects; it’s another thing to get any of them to read it. It will depend how well you can craft the subject line of your email promotion message. See my above example... If you are reading this thread, it will prove to you how importance is the subject line... 2) You need to be personal in your email. Personalization will typically means that it is not really SPAM. While some spammers do have access to databases with our names, for the most part their lists are built by harvesting emails. 3) You should also only send your emails to your target your audience. By combining personalization and targeted audience, then you have a very compelling subject line (e.g. Gilbert, reprint rights are available!) 4) Another key thing to attract the reader to take a look at your message is to use power words. It will trigger our emotions and are strong motivators for reader to read further. It will be powerful if you could combine any of the Power words with a deadline. May success with you...
5) And please don't use red to bold stuff (sorry - just kidding, but couldn't resist ) Yeh, pretty good stuff (not perhaps much "shocking" here though but pretty good stuff), thanks for those. You could share some examples to further deepen your tips.
Well, here's a "secret".... If you already have a list you may have already blown it. If you REALLY want your emails read. Make sure that every email you send from the time they subscribe has some really good content in it. If you constantly send promotion after promotion after promotion, you will train your subscribers to ignore you. Give them something valuable EVERY time you email. It's easier said than done though. Giving quality content requires thought. It requires that you actually try to give MORE than you receive. It's very easy to get into the habit of thinking you are giving quality content but in reality you are probably boring the crap out of your reader if you ramble too much. The trick is to keep their attention by stating benefits that your reader can relate to. Also, keep your emails no longer than they need to be. If you have to refer to a blog post or something, make sure your blog post is interesting too. Guarantee readership????????? Train them to want to read.