Am I wasting my time wit PPC?

Yea I had a look at what you are saying I totally understand, I'm going to try reducing the thumbs now.

Thx for the compliment on the pics!

I'll see what I can do about the back button but no promises!

It even has forum style navigation ontop of the product if you didn't notice
FRUIT & NUT MIXES > Mixes > Hot Stuff



All I have to say is WOW you guys are alll soooooo helpful! I feel like i've made great improvements to the site already and it's only been a day!

 

Use the Adwords keyword suggestion tool to find words that are related to "nuts" (or your keyword) but not your business. Then simply add those keywords to your keyword list with a hypen before them.

 

alright i've further optomized the thumbnail images without serious loss of quality...
they are all about 3 to 5 kb now


Im gonna look into that now, thx crazy rob

 

3 to 5 kb is what an image should be. Congrats

 

fryman your picture is so scary lol

does anyone know why I wouldn't be able to post in the review section still?

 

Try this image compression utility and see if it does better than the one you have.
http://www.netmechanic.com/GIFBot/optimize-graphic.htm

 

He, What I do is first retouch the image with imageready or Photoshop... then compress it with Gif movie gear, then compress it again with supergif

Saves me about 60-70% in size.

 

http://www.natursource.com/products.php?id=1 is downloading in 15.61 seconds on 56k now.

Thats proper quick!

Now for a bit of tweaking on your landing pages and taget phrases and we should see a serious increase in conversions.

I did notice the "forum style nav" (normally called a breadcrumb trail). But you always have to assume your end use is a complete retard, because they often are. I expect your market sector has a high percentage of "less experienced web users".

 

Just noticed that your product images still need resizing:

http://www.natursource.com/viewproduct.php?id=20

uses this image

http://www.natursource.com/images/products/large/Almonds.jpg

mmm almonds, im hungy

 

funny story that image was 300kb before

Oh I understand, i should reduce the actual size also... good thinking
WHy didn't i think of that I ask myself! lol

 

wow ... this thread keeps going, bout time the PPC Advertising section comes to life

 

The site download times are flying now, a lot of pages are under the "8 seconds on 56k" limit (which most sites never aspire to, or attain).

Maybe you could post up your ad copy, landing page links and keywords so we can try to help you improve traffic quality and conversions

 

Thanks lycrafile!

Well my ad text is:
Healthy Fruit & Nut Mixes
Gourmet Natural Kosher Pareve
Well Priced, Good for you snacks
Natursource.com

and if you don't mind... I can pm you my keywords but I don't know how comfortable I am with posting them...

Most pages go to http://www.natursource.com/home.php , some of them go to individual product pages, like if someone comes to our site from someone writing papaya, it goes straight to this page
http://www.natursource.com/viewproduct.php?id=45

as with a few other links

 

Perry Marshall's AdWords guide has some killer tips in it. If you spend a fair bit of money on PPC, those few bucks that ebook costs are well worth the investment.

 

lycra do you still want the keywords?