Our charity has been paying for Facebook ads, advertising our incentive offer for vehicle donations. I generally get around 4 - 5% CTR... but very very few of people clicking ad call us or fill out the website form (in fact, I only know of one lead generated from our FB ads). The ads are very specifically targeted. In the last two days, I've performed a test to see if the clicks are generated by actual, interested people (and not fake / bot responses). For the test, I have an ad leading to a page that asks the person to click a link in order to move on to our information page. Out of the 27 ad clicks in the last two days, not one person clicked forward from the test page. Wouldn't you think that at least 1 - 2 out of the 27 people who were curious enough to click on our FB ad, would have the motivation to simply click on one more link to get to our information? Thank you in advance for your thoughts on this.