Am I doing something wrong?

Discussion in 'Publisher Network' started by Cashable, Nov 11, 2005.

  1. #1
    I was accepted and signed up on Tuesday. On AS, I wasn't making a ton, maybe $300 - $500 per month. Most of my income comes from other sources, this is just part of it. I had read so many people raving about Yahoo, but I just don't get it.

    On Tuesday, I put it up on one of my sites, the busiest by far, but not the one that makes the most money. I put it just on one page, the front page. In total, my site gets over 1 million page views a month, but the front page only gets around 50,000. (It is a forum). With AS, all of the ads I was getting were extremely relevant, and while I don't receive a ton of clicks, I was earning around $5 per day with this site off of the front page.

    So far with Yahoo, only one of the four ads is relevant, the other three are not even close. I have done target ads for the site, but that doesn't seem to help.

    The site is about Disney vacations, but I just get mortgage and vonage ads, and I get the same 4 ads over and over. It is not like there is a shortage of advertisers for this stuff. Keywords for sites like this sell for over $3 each on overture, and most keywords have 40 or 50 sites bidding.

    1. Does this sound like your site?
    2. Will it get any better?
    3. Is there anything I can do to make the ads more relevant?
    4. Is it possible the Yahoo Publisher spider has not crawled my site?

    I was getting around 10 clicks per day, making around $5. With Yahoo, I have been getting 1 click per day, making less than $1.

    I added Yahoo to two other sites today, different content, and I still get the exact same ads.

    Thanks for any input you may have.
     
    Cashable, Nov 11, 2005 IP
  2. mjewel

    mjewel Prominent Member

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    #2

    Did you fully read and understand how the YPN works? It sounds like you are not using ad targeting. You target by url or site. If you aren't doing that, you have found your problem. There are also many sectors where YPN lacks the coverage that adsense has, and YPN isn't nearly as good as google in detecting what the page is about - which is you MUST use targeting. I would run YPN on all my sites but there are simply some types of sites that will not show relevant ads - not only because they don't exist, but yahoo is way off base when it comes to figuring out what the site is about if a major keyword has dual meanings.
     
    mjewel, Nov 11, 2005 IP
  3. Cashable

    Cashable Well-Known Member

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    #3
    Thanks, definitely targeting, put two options for each site up, didn't change a thing. I think I will just put it on a site or two at a time and see which ones it works for and which ones it doesn't. I was hoping for that huge jump in dollars everyone else seems to get, but doesn't look like it is my luck.

    Thanks again!
     
    Cashable, Nov 11, 2005 IP
  4. mjewel

    mjewel Prominent Member

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    #4
    I had to play around with the targeting to get it work. The category that sounds best doesn't always work the best. It takes less than 5 minutes for the changes to show up (make sure you are forcing a reload ctrl + f5 or the old ad can load from cache.) so you might want to experiment if you haven't already. I also adblocked some the non-relevant sites and that seemed to help.

    And as I said, some types of sites just don't work.
     
    mjewel, Nov 11, 2005 IP
  5. DirtyDog

    DirtyDog Well-Known Member

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    #5
    I just started YPN today and my results are the same. The targetting stinks. I'm wondering if anyone with a highly targetted niche site is making much money with YPN.
     
    DirtyDog, Nov 15, 2005 IP