This is my ad rates and stats I send people who contact me about advertising on my site. Asking too much? ------------------------------------------------------------------------- Here is a copy of our current rates: Main page ads Text links are: one month:$55.10 one week:$30.00 one year:$740.00 468x60 clickable banner ad are: one month:$150.00 three months:$435.00 one year:$1900.00 300 x 250 clicable banner ad or text block: one month:$145.00 three months:$430.00 one year:$1895.00 120 x 600 clickable skyscraper ad: one month:$160.00 three months:$475.00 one year:$1920.00 Our website started on September 4th 2007 We were first using Traffic Facts by Godaddy.com a Godaddy traffic monitoring software. The total ammount of hits we recieved while using this software was: 45,606 visits. Since we started using Google Analytics in November 7th 2007 we have recieved: 58,393 visits 216,061 page visits In total we have had 103,999 Visitors Here are some of the traffic statistics per Country from Google Analytics: United States 17,216 United Kingdom 10,255 Canada 8,990 France 3,014 Australia 2,434 Netherlands 1,461 Sweden 848 Poland 826 Germany 731 India 729 Greece 610 Belgium 542 Romania 534 Denmark 520 Italy 518 Malaysia 487 Philippines 471 Portugal 462 Norway 426 Spain 409 Saudi Arabia 328 Serbia and Montenegro 301 Ireland 273 Japan 267 Singapore 265 Hungary 256 Chile 252 Czech Republic 247 Croatia 240 Israel 234 Brazil 224 Finland 208 Argentina 191 New Zealand 190 Slovenia 175 Switzerland 159 South Korea 141 Morocco 129 Mexico 124 Colombia 111 Pakistan 110 United Arab Emirates 109 Slovakia 108 .... We have only advertised our website in Canada, The United States and Great Britain to date.
If Google is right, then, yes, those rates for your banner and skyscrapper ads are way too high for... Your advertisers may make some money if it was cut in half.
Neil, What matters is the ONE MONTH that they buy the ad for. If you are only averaging 20,000 visits a month... your prices are way overpriced. I mean obviously it depends on what kind of website you have, and who is buying the ads. I own a political site, right now I can charge a lot for ads... After elections I will be cutting my rates significantly because traffic and interest will be down. Lots of people name different prices for different clients, while not fair, it does work. Try just having an advertising page on your website with monthly stats posted, and decent prices... just a little higher than what they are worth. When you are trying to sell ads on DP or sitepoint. YOU NEED to cut your rates SIGNIFICANTLY, because it will, generally, be not so targeted advertising.
I would say your price is really overpriced for those amount of traffic. but it's all depend on the buyer willing to pay those price or not. If you wanna sell more ads i think you should lower your price a bit.
Its hard to judge what a good price point is without knowing what type of site and the type of traffic you are generating. On the face, they look high based on the avg # of monthly visitors. If its a highly targeted niche that I want to crack then not so high. Your milage may vary.
Definitely depends on the niche. If you're in a financial market (ie: forex, stock trading etc) then your CPM levels can be much higher than if you were an anime site or something with low quality visitors. It's a tough call to make without knowing the site/niche.
Do the math, Neil: It's according to the ads and products, of course, but on average .5 to 1% of a site's visitors will click on the ads. Of the one who do click through, maybe 3%, if that, will buy from that advertiser. That is why your rates are too high. Advertisers who know what they are doing do the math.