I spotted this post on Moz http://moz.com/blog/i-am-an-entity-hacking-the-knowledge-graph then did some research on freebase watched this YT video (which explained the why but not the how) the only docs I could find where this: https://developers.google.com/freebase/faq the only wp plugin I could find hasn't been updated for over a year Moz opened a can of worms but there seems to be little on the web about HOW to implement (short of hand coding php) any ideas, suggestions