Hi, Every ad that I have with Adwords is rated 7 out of 10. I cannot seem to get past 7 for some reason. Many ads are directly targeted at products and could not be more relevant. But it seems no matter what I do I cannot get past 7. I can get much lower than that easily enough though Any ideas on how to pass the 7 mark? Thanks
Yups, mill123 is right. Its all about relevancy; keywords, ads, and landing page. I've got 10/10 QS half of mine.
The biggest factor(s), and you google rep will back me up on this are CTR and campaign CTR history. Make sure your ads all relevant to your KWs and try things out to get better CTR, look at the whole ad including using your KW in the display URL - tighten up your ad groups with less keywords so you can target your ad text more effectively (although I'd say one per ad group is excessively tight) After that it's landing page - make sure your KWs are in your landing page, make sure it's relevant, I usually use my best performing KWs and Ad Text in the metatags and metadescription respectively. If you do this and other mods too then your conversion rates will also increase. After that it's your account structure
Yep that's good advice so far. I'd be thanking these guys if I were you. They're pretty much bang on. Campaign integrity is what you need (relevancy) - from keywords > ads > landing page > etc - all must be operating as a single unit. No incongruency from one to the next. If so your CTR's and conversions will suffer.
Thanks Guys.... How could I improve on this example? This isn't a live ad but just an example. Would the CTR then help the QS for this? Keyword: Kingdom Under Fire Landing Page: http://www.homecomputergames.com/index.php?main_page=product_info&products_id=2070 AD: Kingdom Under Fire Kingdom Under Fire: Circle of Doom Buy Now for $34.18 www.HomeComputerGames.com