Just wondering what everyones thoughts are on alternatives to AdWords. Adwords is performing great, no doubt, but we're thinking one way to bring in extra clients is to start bringing them in from difference places. One idea I had was using Yahoo's PPC - I'm wondering what people's experiences are with it. Another thought was Facebook, who I know are also doing advertising now. How good/bad is it and would it be worth investigating?
If your campaign is performing well on Adwords then you should def run a test on Yahoo PPC! I recommend exporting your top performing campaign(s) and import them into Yahoo as a test. After uploading your campaigns use the keyword tool to find more keywords, as Yahoo may have diff. top performing KWs than Google. You should expect to see less volume on Yahoo! Facebook ads are great but have even less volume than Yahoo (in my experience). Facebook offers great demo, geo, keyword & other targeting capabilities, you can even post a small picture in your ad. Bids are typically the cheapest of all 3.