Hi everyone, I am doing a research on scarcity effect in E-commerce (such as"only 3 items left in stock"). A previous study recommended that "the ease of searching for online deals is likely to affect the effectiveness of scarcity messages". Thus, I want to compare 2 contexts: a "high ease of searching" (e.g. you can buy an Adidas shoes from many retailers with different prices) versus a "low ease of searching" (e.g. buying a manual-design shoes from a local online fashion store). However, I find this term "ease of searching for online deals" is quite awkward and Google it did not show many results. Thus I want to find a more popular and common-used term for this concept. Do you have any recommendation ?