Hi, I have several questions regarding SEO topics, it would be much appreciated if you could answer the following: If I use or include the word 'FREE' in the title Tag or make it part of my keyword targeted strategy, could that have a good or bad effect ? would search engine consider it as a spam ? though I offer some free stuff as a marketing approach but not as the main activity. also Is there any rule on how to use the hyper links between pages on a site that the spider can visit better and How/where can we learn the spider algorithm? do I have to name all my pictures with the same keyword target all the time? I refer to the Alt Tag. and do the image roll over behavior could push down my site by having a negative effect such as JavaScript or Flash. also Does it really matter if all the links are from websites that are in a different country? I can hardly think of any business website that sells the same items to give you his/her link, but I just wanted to double check and how is it usually the best approach to ask for those links? who's best to contact webmasters or owners? and finally is there any software that allows me to be notified when a links is not active anymore. thanks