With a new spin on online advertising, Project 216 has launched www.Project216.com, a site allowing businesses or website owners to adopt and brand various unnamed colors of the 216 colors available in the Web palette. Olivos, Buenos Aires, Argentina – July 31, 2006 – It’s no secret that both brand and color associations have a psychological effect on consumers, with two of the more popular examples being Coca Cola’s red or the UPS brown. Now every business can take advantage of this through a new website at www.Project216.com, which allows businesses and website owners to “adopt†and brand any of the unnamed 216 colors in the traditional Web palette. Any business can benefit from effective use of color, especially on the Web. Certain colors naturally bring about psychological responses in viewers, such as red being seen as an authority color and blue increasing trust (hence its common use in corporate websites). Color choices in Web design can play a role in everything from sales volume to repeat customers. Now businesses can brand and name their own colors from the Web palette that correspond with their company or site. Branding a Web palette color through www.Project216.com is a part of a new advertising method, wherein not only is a business buying space on the site when they “adopt†a color, but they’re buying the ability to have future Project216 activities promote their color by name with future clients, rather than just by hex value. The cost to adopt a color through Project216, and have its new commercial name used in future releases of the same website starts as low as $300. About www.Project216.com Project216.com is a new viral advertising site, where businesses and website owners can adopt colors from the 216 Web-safe color palette, and assign a commercial name related to their business. In addition to having the color branded on Project216’s home page, the commercial names will be used in future projects and releases by Project216, further spreading the branded name rather than the traditional hex value. The idea is to provide businesses an opportunity to take advantage of people’s psychological responses to color, coupled with effective branding. The site was launched July 2006 by Juan Pablo Sueiro. For more information, please visit www.Project216.com, or contact Juan Pablo Sueiro at +54911 6560 0060. ------------------------ Info you should know: 1- There are more than 8k in hiden prices. There are 4 spots in all the pattern that have hidden prices of 4k, 2k and 2 of 1k After all spots are purchased, a certified envelope will be published with spot winners (i can show that its a closed envelope and certified by public certifier in Argentina). 2- Color names assigned will be used in other project of Project216 corporation, included the potencial developement of an editing software that will include color names adopted. 3- Original owners are allowed to rent their spots, so its a potencial reseller oportunity. 4- Its a brand new idea. Not similar to any other, compared with some similar viral marketing programs, such as 500words.com or milliondollarhomepage.com, www.project216.com allows business to associate their brand with colors, such as the Red for Coca, the Blue for Amex and so on.
So purchases will be confirmed when? Why do they need a certified envelop if people are just buying a color? The difference here is milliondollarhomepage.com, 500words.com, etc offered a somewhat interesting appeal to visit. I just see a rather bland and unenticing website when I go to project216.com, good luck with it but I dont see any real appeal.