http://www.slayerment.com/blog/12-ways-turn-your-web-10-site-web-20-site its a very good read about web 2.0
Some good tips there, but damn I hate to read white text on dark background.. it makes my eyes like this
Not that many of those aren't good suggestions, but this just confirms that the words "web 2.0" is just InterNerd gobbledygook for "early 21st century website trendiness." MySpace is giving the "My" a certain meaning that my supposedly professional business might not want to be associated with. Amazon doesn't need to waste even more server space or bandwitdth for customers to have whole personal pages with worthless blogs about how they let the dog out to piss this morning. Again, not saying that many things on that list aren't good ideas...
When they say put "my" in front of names instead of "e" - ebay must change to mybay to keep up-to-date - I don't think it will catch on