Lets make a list with every Agency, that offers to send traffic to another javascript ad tag if minimum price isnt met (its also called "floor price" & "house ad" or "minimum cpm" & "default tag") [Agency name ,(main)traffic countries,Alexa ranking] Criteo,UK/US/DE/ES/FR/IT/NL,2100 Adbrite,ALL(?),1900 Contextweb,US,12000 ValueClickMedia,ALL,5000 OpenX Markets,ALL,6000 Rubicon ...... AppNexus, ALL, 11000 Admeld, ALL, 26000 Thank you chrda and keyser soze for your help to grow the list.
Update/review on openX Markets: i tried to send all traffic through openX Markets before its offered to any other agency since i read your answer yesterday morning for far above 100.000 impressions with a minimum cpm of $0.80 and indeed it delivered some quality ads but when i tried with a low minimum cpm for short it delivered silly download/play-button ads too unlike they claim in the promotional video and finally the statistics show average cpm $0.00 (watch out) and the total revenue is $0.11 The other agencies show significantly less revenue since obviously openX took some impressions. i dont expect any more revenue or support from them and consider openx Markets defective or scam unitl further notice but this sais the same already recently: forums.digitalpoint.com/showthread.php?t=1981074&highlight=openx+markets
ValueClickMedia also allows default tags and setting minimum cpms. They offer campaigns for countries from all over the world.
Do you run openx markets through openx open source or through Openx Enterprise? I run everything through openx enterprise platform. I made over 40k in one of the month in 2011 through openx markets. I think it takes a little time to build up traffic on it, as advertisers buy in after quality of the site etc.
40k - but which CPM? i tried openx free/onramp and not enterprise (but i also did not host openx myself) What do you mean exactly by 'it takes time'? @Keyser Sozw:yeah, right, i already wondered about that 's' in the name..
CPM is so variable, because it comes to fill rate, impressions per unique ip, countries and quality of the site. So there isnt any real answer to that question. Just that if you expect 1$ CPM for every impression on a pageview with 4 ad boxes (4 ad impressions) = 4$ CPM for a pageview. And the average unique ip has 4 pageviews = 4$ x 4 = 16$ per 1000 unique visitor. And if your site is the average site runned by the users of this forum. I said average.. Then good luck It takes time, as in the site need to show on the stats of the RTB ( http://en.wikipedia.org/wiki/Real_Time_Bidding ) And not all campaigns are automaticly added to your site, some need to be added manually as the advertisers want quality traffic. This can take from 1-7 days atleast. Depending on platform and how much traffic you send. And for those who really care about the s in market or not. OpenX Market Orange Ad Market UK Orange Ad Market France OpenX Market Japan OpenX Market UK
'Manually added' you mean they are added like placements in adsense or that the CTR of the page is evaluated the first 1-7 days? i would have expected it to take and pay at least ~5-10% users in any case since they have retargeting cookies and stuff and thus are worth a lot....
Update: OpenX Market Statisics are just slow but seem to be fine in the end. It will show the number of Impressions about 1 or 2 days before it will show any revenue for them, but it showed acceptable revenue later . But one more thing was odd: i deleted the frst adzone, that already earned $40 in OpenX Markets and made a new one which yet earned another $20 When i look up the complete overall statisics it only shows the $20... I will come back here when i got the first cheque, to tell if the $40 will be added there again finally or stay missing because its a bug maybe.
I did use OpenX Market more than 2 years ago. They always payed me on time using Paypal. But the eCPM was very low and they were constantly displaying illegal ads on my site (casino/gambling etc), although I did block these categories. That's why I stopped using them.
( @chrda ) Rubicon, Admeld, and AppNexus dont have regular publisher or RTB signup forms. - can you tell what ad-quality/cpm/fillrate they will bring compared to OpenX and the others in my list above? and what are their minimum requirnments? Thank you
Hey Keyser Soze, where to see categories in openx markets? did you try with minium cpm >$0.50 or something to avoid poker ads? did you see anything worse? thank you
[Agency name ,(main)traffic countries,Alexa ranking] Rubicon, ALL?, 9500 Contextweb,US,12000 OpenX Markets,ALL,6000 Criteo,UK/US/DE/ES/FR/IT/NL,2100 Adbrite,US? or ALL?,1900 ValueClickMedia, US,5000 ...... AppNexus, ALL, 11000 (Agencies only, no publisher accounts) Admeld, ALL, 26000 Did anymore relevant marketers add real time bidding functionality by now? What about media.net, advertising.com, microsoft advertising and more? Are there any local ones for south america, asia, australia? Thank you guys