Hi guys i have finished writing my All in one SEO eBook guide. The eBook goes through the most common strategies to the least known strategies for increasing your rankings on the search engines. Step by step guides and tutorials on optimisation both on page and off page. You can download the eBook for free here (All in one SEO) This is an excerpt from my All in one SEO eBook. All in one on page SEO Keywords in the domain name The first step for successfully optimizing your website is starting of with a domain name which is both relevant to the market you are targeting and a domain name which contains relevant keywords. It is sometimes hard to find an unregistered domain name which is specific to your market and contains strong keywords. If your domain name is unpronounceable, hard to remember or type in to the search bar it is more than likely that the amount of traffic you receive will be decreased before you even start developing your website. It is important that you research every possible domain name you can. Don’t just leave it to what the domain registration companies can come up with, you need to be creative doing a bit of keyword research would help here in finding the main keywords that you want to target and include them in your domain name. The domain name should be prioritised as being one of the most important aspects of creating your website it can not only feature as the brand name of your site but also helps in communicating to people the topic of your website and helps to create users first judgements of your site. The domain name is largely important when you are seeking to rank highly in search engines and when you’re planning on receiving viral traffic too. In recent years the TLD (Top Level Domain) has also been a hot topic debated by many webmasters. Whether this plays an importance in ranking highly in the search engines is something that has never been clear cut. The opinions between many webmasters and theories that they create are the only information you can use to come up with your own decision. Personally I believe that the TLD does play a role in search engine rankings however it is so minimal that to have your website and another website judged in the Google algorithm merely on the TLD would be inauspicious. The domain name needs to include your primary keywords; a mistake often brought up by many sites including my own is that the primary keywords are not in the domain name. This heavily affects the optimization of the website and decreases your chances of competing against other websites. You can find out a lot more in my All in one SEO eBook here (All in one SEO). With over 7,000 words the eBook is a great archive of information for anyone wanting to increase their rankings and increase their traffic. Hope you enjoy. Will.