Hi, I'm having a severe problem with Adwords today. I received a mail from Google informing me that all my ads were disapproved (thousands of them) - they've been running for the past 6months - 1 year without a problem. According to their help tool, the reason for most is due to a Mobile Content guideline which wants unfeasible changes made to the sites. Our sites and ads are no different from our competitors (at a basic level), and the whole billion dollar industry operates like this. Not one follows the guidelines that Google have listed for us - to do so would literally kill the business. Why have we been singled out? What do we do about it? All our competitors (which are many) are merrily continuing, and to my knowledge this has never happened to any of them before ever. I have emailed them about it of course but no response (yet). This is really urgent, its literally destroying our business. Any idea what I do about this? Thanks.
Hi there, I suffered from the same symptom as you do now. The only solution to this one is to make the required modifications to the site. Google's new mobile policy is hurting sites that get spotted for non compliance but there is nothing to do about it. In the mean time you might want to try another PPC engine cause once you are on Google's radar, they will not leave you alone unless you comply with this new policy.
Thanks for your reply. I don't understand why they are pushing this? Our sites have been individually approved by the telecoms regulator, so they are 100% legit. If they were to try and make all sites compliant it would literally destroy the industry. We personally are spending tens of thousands each month on ads, with the industry as a whole (just in the UK) spending many millions. Any suggestion on who to go with as an alternative? We tried Yahoo before and gave up on them because the traffic it was driving was next to nothing.
I would try 2 additional channels; 1. Display ads. buy banner based media via networks. the best model for this would be dCPM in which you pay a flat CPM rate but the system automatically shuts down sites that do not convert for you in a target CPA. 2. Contextual advertising - use channels such as zangocash to pop up banners based on key phrase triggers. Feel free to PM me for more info on the first option Ohad