Wow, I can not remember the site that had the commercials with the woman saying it is all about the... And I think the last line was "It's all about the gold." Funny how the ad sticks, as I remember it was a nice blend of her in the commercials, and the tones she used, to make the sales pitches. But the site, mmmm, nope, no recalling it.
Overstock.com had a sexy lady doing a commercial (on TV) in which she said "...it's all about the 'O'..." Is that what you were thinking of? Otherwise, there may have been a commercial for a gold iPhone that had the spokesperson using the phrase.