1. Advertising
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    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

All About Negative Keywords that Can Help You in Improving AdWords Performance

Discussion in 'Google AdWords' started by Jigney, May 28, 2014.

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  1. #1
    If you're using Broad, Broad Match Modifier, and/or Phrase Match (and you probably should be), you must use Negative Keywords.

    Negative keywords are words or phrases that prevent your ads from showing when a user is searching for those keywords or phrases.

    Negative Keywords stop your Ads from serving on irrelevant searches, thereby saving you money on clicks that won't convert.

    Your Search Terms report is a great resource for finding words to add as Negatives. You can also view potential Keywords to add as Negatives by researching new Keywords via the Keyword Planner.

    To get the search term report in AdWords Account Select details and then go to All Search Terms.

    This will improve your Return on investment and improve your Adwords performance.
     
    Jigney, May 28, 2014 IP