all about KEI (KEYWORD EFFECTIVENESS INDEX)

Discussion in 'Products & Tools' started by Danielnash, Oct 7, 2009.

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  1. #1
    Hi,

    Post your thought about KEI, we will discuss all about KEI please feel comfort for ask any Question.


    Thanks
     
    Danielnash, Oct 7, 2009 IP
  2. itindia

    itindia Peon

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    #2
    The KEI is a measure of how effective a keyword is for your web site. The derivation of the formula for KEI is based on three axioms:

    1) The KEI for a keyword should increase if its popularity increases. Popularity is defined as the number present in the "Count" column of WordTracker. This axiom is self-explanatory.

    2) The KEI for a keyword should decrease if it becomes more competitive. Competitiveness is defined as the number of sites which a search engine e.g. AltaVista displays when you search for that keyword using exact match search.

    Exact match search means that a search engine searches for only those sites which use the keyword exactly as typed in by the user. It is the equivalent of entering:

    VISIT - http://www.wordtracker.com/database_help/keihelp.html

    MORE - http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/kei-good-indicator.php
     
    Last edited: Oct 7, 2009
    itindia, Oct 7, 2009 IP
  3. redesignunit

    redesignunit Peon

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    #3
    good ost thanks for sharing
     
    redesignunit, Oct 8, 2009 IP
  4. skywriteing

    skywriteing Peon

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    #4
    That is VERY LITTLE said about KEI. It is only a very very rough indicator of competition.

    For example KODAK or TOYOTA may look "uncompetitive", but the players are formidable. MANY markets have big players hogging the market and yet are small in number. Plus if "commercial intent" is low (like tattoos) then lots of searches can be counted, but no money being spent. Count the number of adword advertisers for tattoos. Not much money to be had in that market. Yet KEI is very nice looking.
     
    skywriteing, Oct 9, 2009 IP