I think alexa ranking is not correct. But i do not know why there are many people still use it. . Am i wrong?
The Alexa toolbar methodology has been discredited by every analyst who has examined it. They agree: there is no statistical significance to their ratings or rankings. If you feel the need to improve your Alexa ranking, ask 2-5 friends to download the toolbar and visit your site. Sadly, improving your Alexa score is that easy. And hence, the Alexa rating is meaningless for serious business.
It's the only tool other than exposing your real counter stats to measure traffic. Also, many advertising platforms are using it to measure the worth of our sites.
yes, alexa ranks are not accurate, but you end up using it to do a comparative traffic analysis with your competitors or is there any other way to measure competitors traffic.
Alexa ranking has a significant impact because it can give you an estimate of how well your marketing strategy is working..