I am working well for my one of the project i.e for education site, around 10 days ago its Alexa Rank was 2,68,675 and since that its alexa going higher everyday, now its alexa rank is 3,20,724. could some one tell me what's the reason behind this....
It's kinda random. Alexa should not be used a tool to determine an overall quality and standings of the site. You can have top positions in your niche, tons of traffic and fresh content, but Alexa rank can still jump up and down randomly and I'm not really sure why.
You can see alexa rank of website by going to: alexa.com Alexa rating is determined by how many people with alexa plugin installed in their browsers visit a site. So the main thing here is people who have alexa toolbar installed.
If you website has a good traffic than i don't see any problems to start going down for your Alexa rank. But i think your site just lost some traffic..Get more visitors and everything going to be okay with Alexa
There are lots of works which help to increase traffic on your site. Among them I suggest you send mail for link exchange...no need to approve link, but in this way your site get some visitors. Use your site as "Signature link" into your id...you may get also some visitors. Do some social media and "like" it by others. Hope you will get help from these.