neither does alexa suck nor its worthless.You guys forget that it provides an approx traffic measure of your site..
dont forget it is useful to approximate traffic, especially for your advertiser. it you dont make money from site then its ok
Yes i agree with you all that it not accurate some times. But in my opinion it is not worthless. Alexa includes archiving of web pages as they are crawled. Alexa also opened its extensive search index and web-crawling facilities. Alexa toolbar collects data on browsing behavior which is transmitted to the website.
My alexa ranking is in free fall over the last 2 days. Dropped over a million points. anyone else? Q..
Alexa only benefits you if you are trying to sell a site. Just so you can so a potential buyer your traffic details. That is about all it does for your site/s.
Alexa is useful but only if you're in the top 100k. It isn't for amateur AdWords peddlers, it's for major websites. Also Alexa no longer factors in only from toolbar users. They announced over a year ago that it will rely on other sources as well. So forget that toolbar=Alexa rank mentality. But again unless you're running a top tier site forgot about Alexa altogether.
Yup alexa rank is only a small indication of how much traffic we get cos many users don't have their toolbar so it isn't accurate by a long way.