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Alexa And Google Analytics Stats Are Showing Different Results

Discussion in 'Traffic Analysis' started by smellyfinger, Feb 13, 2013.

  1. #1
    Recently we came to know that a website, which was showing an average of around 1.5 k uniques per day in analytics had an Alexa of over 5 million.

    From our experience, we expect a site receiving such a traffic on a regular basis should be under 100 k. The site belongs to one of our clients and we are still puzzled over this mismatch

    Anyone else observed such trend? Pls share.
    SEMrush
     
    smellyfinger, Feb 13, 2013 IP
    SEMrush
  2. steve4seo

    steve4seo Active Member

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    #2
    hmm.. it happened with me too. this might be because of the algorithm of the respective search engines.
     
    steve4seo, Feb 13, 2013 IP
  3. pavanmotupally

    pavanmotupally Member

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    #3
    Yes , These two tools will show different results , based on their individual Guidelines....
     
    pavanmotupally, Feb 13, 2013 IP
  4. kodut

    kodut Well-Known Member

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    #4
    Alexa toolbar is mostly used by webmasters , which is also used to track the traffic . But 5 million is quite less for that kind of traffic . Anyhow I think nowadays Google Analytics provide enough features and benchmarking tools , and compensates for Alexa.
     
    kodut, Feb 14, 2013 IP
  5. promowebeveron

    promowebeveron Member

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    #5
    Google Analytics is by far the best benchmark for getting the right estimate for a website's traffic, the two results vary because of the varying algorithms.
     
    promowebeveron, Feb 14, 2013 IP
  6. dataguru

    dataguru Active Member

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    #6
    Never trust on alexa toolbar !!!!! they don't have accurate data !!!! Google analytics tells you the truth about web traffics !!!!!!!!!
     
    dataguru, Feb 14, 2013 IP
  7. smellyfinger

    smellyfinger Well-Known Member

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    #7
    The thing is that Alexa and Analytics shows complementary results for 99 % of sites. We have tested them for hundreds of sites. There are a few exceptional cases like these where the results do not resemblances. For 1.5 k daily uniques we expect the alexa of this site to be near or under 100 k. This is not the case here.
     
    smellyfinger, Feb 14, 2013 IP