"AI generated" content, automated funnels, smart chatbots, predictive analytics... everyone's talking about AI in marketing, but who's actually getting real results? What tools are you using right now, and how are they impacting your campaigns? Share your wins, failures, and favorite AI hacks, let’s separate the hype from what actually works.
Most "AI marketing" I see is just repackaged automation with a shiny label. That said, some tools actually save time if you use them right. I’ve had solid results with Jasper for drafting ad copy variations - still need to edit heavily, but it beats starting from scratch. For analytics, nothing beats GA4 + a bit of manual segmentation. Chatbots? Only useful for basic FAQ deflection, not sales. Real takeaway - AI’s a decent assistant, not a strategist.
I asked Grok to create an SEO strategy for one of my websites, and it came up with something unique and intriguing. Or so I thought. I put it into action about a month ago, but now Google Search Console is showing a drop in rankings. So, based on my little experiment, it didn't work out well, and now I'm afraid to use AI for my other sites.
We have about 20 local competitors in our niche, but internationally it's a pretty unknown niche. AI just can't get it's head around what we do.
I believe that AI is useful in automation. For example, using Buffer can speed up posting to social media.
There's no need to give up on using AI just yet! Sometimes, experiments like this take time to show results, and it's important to analyze all the details. Maybe it’s worth tweaking the strategy a bit based on the Google Search Console data to see what changes need to be made.
AI isn't replacing the marketer; it's replacing routine tasks. It only "works" when it's used to make the human marketer faster and the marketing message more personalized.