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Ahh? Campaigns instead of AdGroups? What do you think?

Discussion in 'Google AdWords' started by Roneny, May 6, 2008.

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robertpriolo Peon

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#21

dollargal said: ↑

I'd like to know what you believe is the difference. If I get 35000 impressions, are you saying that I'd get an appreciably higher number of impressions? And how do you manage your PPC budget, when each campaign has to have a budget set on it? Do you basically let it do what it would do, regardless? If you have a 20 dollar daily budget on 10 keywords, in 10 campaigns, that's a potential daily bill of 200 dollars. Do you take your actual daily budget and divide it across the campaigns? Then what is the point in that, when the budget is what is the first setting of ad frequency?

If cost is no object then great for you. But when you have to divie up a small pie into smaller pieces, that seems self-defeating.
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$20 a day budgets are not meant for aggressive campaigns with lots of keywords. $20 a day is for very small portfolios with 1 campaign and maybe 5 - 10 keywords in a niche without a lot of competition.

robertpriolo, May 12, 2008 IP
olcaymy Active Member

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#22

Conv or Clicks?

Conv, look at your landing page
Clicks, look at your advert content

olcaymy, May 13, 2008 IP

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