Hello, I work with a small agency who is new to Twitter and I am trying to figure out the best way to onboard it for our clients. It seems that first the client gives us access to their Twitter account. Do we create the campaigns within their Twitter account or within our Twitter Ads account? I ask because I am wondering if multiple client campaigns can be managed in one place. If we login to their Twitter account, how is billing handled? It just bills to their credit card on file? Thank you in advance!
It is different from agency to agency. If you are a HootSuite user, for example, you can manage multiple client accounts over the platform, run ad campaigns for different accounts and create reports and statements for the individual accounts. If you want to have everything under one roof, you should invest into a social media management platform. Otherwise, ask the client what would be best for them, because I assume that there are no Twitter updates that allow you to manage multiple client accounts directly through Twitter.