I would say that you could have a site with swear words in it, but not a site devoted to swear words and the art of swearinig.
well, for example on a blog, trying to create a personality for the blog... it can be used as a marketing tool to create a personality and give the site an rough edge the swear words i want to use are bullshit and shit, and dammit and crap
It's a fine line with the TOS, but chances are you will get PSA's! It's not worth it in the long run.
I couldnt find the link before but i accidently stumbled into it tonight. Take a look at this adsense stopword list
One of my sites has a pretty steady stream of bad language used both in the forum and in some of the articles, and I don't think I've seen a PSA yet. I wouldn't worry about it too much. When I first applied for AdSense, though, I got rejected on the basis my site was "prejudiced against a living individual" I think the e-mail said. I wrote back and asked who, and they replied saying "Mike Baldwin", due to a series of letters I have on the site under the heading "Stalking Mike Baldwin". If you're in the UK I'm sure you can understand why that made me laugh. I e-mailed them back to explain, and they let me in. In fact that article has some bad language in it, and they obviously read it, so the fact they let me in when they discovered Mike Baldwin is a fictional character suggests swearing is okay.
I guess the humour was lost on them there, maybe its a credit to Johnny's acting, don't want Underworld suing google for loss on sales of their panties
From the Google TOS: They will allow some swearing, but not I guess what is "excessive" is up to Google.
Swearing in context can be funny but as computers struggle to understand context and as publishers don't want their ads on offensive sites, I would advise you to avoid swearing on your site. You may get away with it today, but who know about tomorrow? www.deals-on-everything.co.uk
Of course that's sound advice if making money is the main reason for the site. My own site is really just a place to write about things which make me laugh - a creative outlet, if you want to get arty about it - and from time to time bad language crops up in it. I wouldn't call it excessive, but then to some people one swear word is probably excessive. I love the money I get from Google and the fact that the site is now able to pay its own running costs with a little bit left over, but given the choice of censoring the articles or losing AdSense revenue, I'll say goodbye to Google.