Hi All, We need suggestions/help from any one of you guys. Can we generate more revenues through pay per click campaigns by promoting merchant business in CJ, Linkshare, Azoogle, Hydra and Shareasale networks etc.. After in-depth analysis on affiliate marketing potential through PPC. below are the limitations of affiliate marketing. Can you please any one of you guys help us on below issues. We are planning to promote businesses as an affiliate through PPC. * We cannot promote client website directly through SEM campaign. We need to create an intermediate page and drive the visitor to the original website. Moreover Google is not accepting affiliate URL links for the SEM campaigns because of intermediate pages. Reducing the quality scores. * We don’t have conversion tracking functionality in affiliate networks due to this we were unable to track lead/sale sources. * Client will restrict us from bidding on all the keywords related to their business. * Prohibited to use offers, coupons or any sort of discount language in ad copy description. Thanks in Advance for your replies! Cheers!
Google does accept ads for intermediate pages. You just have to do it right. You can't have a sales page and have your links go to the affiliate's sales page. That's a bad user experience. Tracking conversions down to the ad and keyword is crucial in optimizing your campaigns. You must somehow find a way to gather the most accurate information possible on conversions, otherwise you're only firing on half cylinders. You must follow the affiliate's rules. If they don't want you to use PPC and direct link, don't do it. I find it strange they would not allow certain keywords but that's their right. Same if you can't use certain language. If you don't like it, don't promote them or find some other way.