To succeed in affiliate marketing, the primary factor required for success is to have a product that sells. If you product does not convert, any affiliates you successfully attract will abandon the affiliate program once they discover that the product does not convert. Secondly, the affiliates must trust that they will get paid. This problem is usually solved solved by using a third-party platform such as clickbank or jvzoo. Thirdly, the commission offered to affiliates must be high enough to attract and retain them. For digital products, commissions tend to average at around 70%.